Seán Bulger
One of the biggest problems Twitter has had in its development as a platform has been monetizing the system. Currently, they run on little more than invested money and actually do not bring in any actual revenue. Twitter has no ads – and the CEO of Twitter refuses to use them. They have been searching for means to monetize the system, and it looks like one of their users has given them an idea. This user is willing to spend up to US$250,000 just to get on the top 20 suggested users on Twitter. These users are recommendations that Twitter provides to new people who sign up to the site, and basically everyone on them has an incredibly huge number of followers.
TechCrunch noted that they had experienced an increase in Twitter followers as well after they were added to the list – they actually quadrupled in followers. Does this mean that paying big bucks for a suggested user slot could be a potential way for Twitter to start making some actual money?
Maybe. TechCrunch also noted in the same article that they gained a huge following through Twitter – but, the major spike in the website’s page views came before they were added to the list. This means that even though they gained a huge number of followers, most of them do not actually visit TechCrunch’s website in any significant numbers, so their revenue has only been increased a small amount due to being added to the list – although Twitter itself has done a lot to help the site in general.
If people are willing to pay for it, Twitter might want to accept the cash, but this might end up being a poor source of revenue in the end.
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